China has seen a veritable boom in the field of media, resulting in a vast number of national, regional and local publications and communication channels.
With a wide choice of radio and TV stations, newspapers, weekly and monthly magazines, and the rising influence of websites, blogs and various other digital media, there are many channels to choose from.
China does not lack in depth either - increasing competition has lead to the emergence of many specialized publications and formats, that cater to very specific interests and target groups.
with our countrywide contacts and years of experience, we can help get your message across.
If there is one word that sums up and describes what China's consumers and travellers have witnessed over the last decade, it is ... 'change'.
This is not exclusive to tourism but true nevertheless - the life span of travel phenomena and products in china is very short, and consumption behaviours, preferences and attitudes are changing just as quickly.
Yes, the chinese bus group is still out there - but even their expectations are changing. At the same time, growing income and travel experience create space for individual interests and demand for new products.
With ears and eyes in China, we detect trends and interests, and help you target them.
With a market developing at such an enormous speed, there are bound to be changes and shifts across all sectors of the outbound travel trade.
A decade ago, the focus in the market lay on group travel in various forms, with a handful of strong state-owned players and a still developing private sector. Today, the market is much more diversified.
Not only is there more private investment and competition, but also increasingly local product development. Add to this the shifts in technology and consumer behaviour - and you have an interesting market.
With our countrywide contacts and years of experience, we can help bring your product to the market.
While traditional promotion and distribution remain valid and relevant, the digital space offers countless opportunities for direct marketing.
Whether you look at the online population, mobile internet usage, e-commerce or digital consumption - the numbers in China are staggering, and all trends confirm: This market needs a digital strategy.
Not only is there an enormous variety of formats and tools, from email to web, from social networks to video platforms, from blogs to apps - they also offer measureable, targeted and cost-efficient channels.
We know the channels and how to use them, and can help you market directly to consumers.
SEDLINGER & ASSOCIATES
TOURISM MARKETING CONSULTANTS
608 LAFORD CENTRE
838 LAI CHI KOK ROAD
LUGANG JIAYUAN, BUILDING 6, TOWER 1, UNIT 1803
50 WANGJING WEST ROAD
100102 BEIJING, CHINA